Makear is a spanish slang verb that comes from making up, arranging, customizing, personalizing, repairing, adapting, bespoking, tailoring… to sum up, to do it by yourself. Makea is an alternative to the “throwaway” culture.
Makea is a brand that does not sell anything, represents an attitude of resistance.
Makea is the collective intelligence and creativity, which turns into usefull what the consumer society has thrown out. It is about recovering the slogan of “do it yourself “, about lengthening the lifespan extension of the products, about retrieving the know-how of the artisans, about experimenting directly with the materials and the processes to explore the creative possibilities that give us.
Makea Tu Vida is a non-profit-making organisation operating within the fields of training, research and development relating to design and reuse, with the aim to encourage creative upcycling.
